Wednesday, December 19, 2012

T.I. Returns To 'RapFix Live'

T.I. Returns To 'RapFix Live': Tip takes over Sway on his return to the "RapFix" couch.

Monday, December 17, 2012

Loch Afro American Horror Story Mixtape blog #7: Who is Loch?

 Who is Loch and why should anybody care? I feel like any good MC/hero/anti hero/ horror icon should have a good background story. I have been told that sometimes my music is so technical ppl may not feel like they know the real me. I think I have plenty of songs about my personal life but, I have never done a totally personal project. My angle in hip hop has always been that I was a fan of the craft of rapping. Some of my favorite artists, besides Tupac and Eminem weren't really that personal.My favorite MCs of all time have always been the technical Mcs like Rakim,Ras Kass,All the members of Slaughterhouse(besides Budden who's super personal but, still a favorite),Nas,Wu Tang, Monch, Kurupt etc.I wasn't the biggest follower of autobiographical rap. But, I gained a respect for those artists who could bare their souls.

  The other thing is in my own way I feel like my random punchlines, flows, and cadences are glimpses inside my personality and what I'm tuned into. I get a lot of inspiration from real life, but I also get inspired by all high art. I love great story telling and finding ways to talk about something unrealistic, but the overall theme is really a break down of the world.What I  mean is I love how a show like Dexter can be about a serial killer, but regular ppl can relate to living double lives, having pressure from family, and having addictions. Or even parables like in The Bible that are stories that explain some moral virtue.

  I've always been more of a technical MC than a personality or image based rapper. That may be my best and worse asset. It's bad because maybe ppl don't feel like they know who Loch is while I'm trying to have wordplay and be as witty as possible. But, it can be good if I can make something that seems technical feel personal with the right story telling. Even though Afro American Horror Story or Afro American Psycho may not be direct, simplified, everyday life type of projects they're still pieces of my thoughts and my attempt to free my talent. I don't want to just spell everything out.Like any good horror movie or psychological thriller, everything can't be just handed to the audience.

  So, if you want to know the real Loch, do some listening and I believe it's there in my body of work. I do plan on doing something more down to earth than Afro American Psycho after it though. Something more soulful,street, and personal, but until then I got to let my morbid,pessimistic side out. I also feel like I lose some lyricism while trying to be personal because, being personal takes some type of simplicity. maybe I'll just feel better so the music will be more introspective than brooding.Until next blog.peace

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Loch – My Life Freestyle 

Thursday, December 13, 2012

Loch Afro American Horror Story mixtape blog #6:Remarkable

 You have to do something worth talking about to be remarked about. So I need to be more remarkable.Word of mouth is the best form of promotion so I need the ppl who support me to tell everybody they know about me and my music. I once read something Chuck D said about even if an artist has 3-5 fans he has to work on making them paying fans before worrying about gaining more fans. So right now I am working on solidifying true fans and staying in contact w/ them. It's all about my mailing list. I'm trying to get true supporters to hit me at and join my mailing list.Just email me and say you want to be on my mailing list.This is very important for an artist.

  My next step is to encourage my supporters to be active.I need comments on my youtube freestyles, videos and on all the blogs I'm featured on.I know everybody hates signing into things but, a lot of places let you sign in w/ twitter or FB. I also need retweets when I send links out. I need my psychos to be vocal about Loch music and put my music and videos on their social networks and profiles. I also need more support from my circle but, that's a whole blog in itself.

  Bottom line. I really appreciate anybody who takes the time to check out my music and I want to keep you all plugged in to everything I'm doing. I'm on every major social network site damn near so follow me on everything and help Loch bring this terror to this industry. In return, I promise to only get better and bring more good music to the supporters. Paying doesn't always mean money. My supporters can pay me with spreading the word. Thanks for anybody who has ever said a kind word about me or my music.

 I want to start doing mass timed retweets.When I send a link out at a certain time I need my supporters to retweet it all at the same damn time.The same damn time. The same damn time.Oh sorry. Anyway check me out follow and subscribe to all my sites and Move Rite.

Loch – My Life Freestyle  Ft. 50 cent's (need comments and shares)
Loch 50 Cent ft. Eminem and Adam Levine My Life freestyle Ft. on PaperChaserDotCom  (need comments and shares)
Loch 50 Cent ft. Eminem and Adam Levine My Life freestyle: (comments and shares)
Loch – Swimming Pools(Drank) freestyle. Dir. by  (comments and shares)

Loch kendrick Lamar Swimming Pools freestyle video ft on  (comments.likes,and shares)

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check our The Evening Erb radio show on Move Rite radio Mon and Weds 6-8pm (call in and holler at us)

Wheeew if you think It's work having to follow all this shit, imagine what I go through maintaining it.

 Thanks ppl.I really would appreciate you all taking the time to spread the word on what I'm doing.make sure to join my mailing list me know who you are and say mailing list. If I left anything off feel free to google me.Google loch121,loch rapper,lochATL.

And I'll work on being more remarkable.
Loch Afro American Horror story hosted by DJ Doo Wop

Tuesday, December 11, 2012

Loch – My Life Freestyle ft. on

Loch – My Life Freestyle ft. on

Loch 50 Cent ft. Eminem and Adam Levine My Life freestyle Ft. on

Wednesday, December 5, 2012

Loch kendrick Lamar Swimming Pools Freestyle featured on

Loch kendrick Lamar Swimming Pools freestyle video ft on 

Afro American Horror Story Mixtape blog #5 Jay Z gave Foxy gonorrhea and is gay?

 First of all, I doubt the story is real or true, but some gossip sites posted a rant by Foxy Brown saying Jay Z gave her the clap, is gay and was having relations w/ Larry Johnson,  did a threesome w/ Jamie Foxx, and is a tranny chaser, and is a chester the molester who took her virginity at 15. The story is not backed up is a yr old and been floating around, and Foxy has never publicly said this so, I'm calling Bullshit on it until varified.Why did I name this blog this you may ask and why am I talking about this?

 Yesterday somebody mentioned this rumor to me on the phone and I googled it and sent the link out to twitter, because I put things on my timeline about hip hop. When I sent the link out I got like 25 retweets fast.It may have even been more. So I asked myself, why is it that everybody wanted to retweet this story but, when I send out my music or freestyles I only get maybe 2-5 retweets and that takes a while to get? There are many reasons for this but, do you really want to know why that is?

 Let's get to the obvious, Jay Z is very famous, One of the best MC's ever, and is married to Beyonce. Now, I would say yes just Jay Z's name caused a fuss and was the reason for the retweets, but I put links to many stories about Jay on my timeline, and they never get that reaction. Now let's ask is my music or product good enough to cause a mass retweet? Not for me to say. Mostly the reaction to my music is positive but, I'm in a small pond so maybe if exposed to more ppl, they wouldn't like me or my music. For arguments sake though, let's say I'm averagely talented, why were ppl drawn to that story more than the constant music, freestyles, and info on my music I put out?

 The answer is ppl love scandal, controversy, and gossip more than positivity or talent. I put the link up also about Jay opening his stadium and there was no storm of mentions and retweets. Ppl love to see a train wreck. We live in a reality show, celeb chaser, prey on my downfall society. So this is leading into why I chose the theme of horror and dark comedy for these projects I'm doing, Afro American Horror Story mixtape and Afro American Psycho.PLUG!!!

  Like I said last blog.I'm kind of a troll. I happen to really love horror and dark humor for real but, I also know these things make ppl uncomfortable, especially black ppl. You have to do something wild in some way to get a response. Nowadays it's more about everything you do when you're not rapping that makes ppl take interest. I want my talent to speak to ppl more than imagery but, it's very needed. Hip Hop has been running some of the same cliche's for yrs. I want to kill that.I want to make something cinematic, horrible, beautiful,grim,and hilarious. I want to go psycho on the game with bars and give ppl a view into my mind. Maybe 1 day if I work hard, make the right music, and form that connection w/ ppl, I will get 25 retweets in 5 mins.

S/O DJ Doo Wop Loch Afro American Horror story Mixtape Coming Soon!!!
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